Startup Spruce Up Invests On AI-powered Home Shopping Platform

Startup Spruce Up Invests On AI-powered Home Shopping Platform 1
Spruce Up team

According to GeekWire, The high tech house shopping startup closed a $3 million seed round, bringing its total funding to $4.5 million. New York investment company ‘Two Sigma’ Investments led the round. Other shareholders include Madrona Venture Group, Female Founders Fund, Alumni Ventures Group, and Peterson Ventures.

Spruce Up utilizes artificial intelligence to urge home products from a directory of over 25,000 items curated by house stylists. Customers fill out an interactive quiz to calculate their flavor and then get curated suggestions from designers.

“With this seed round, we are doubling down on AI powering every aspect of our product and operations,” Spruce Up CEO Mia Lewin said in an announcement.

The new funding will also help Spruce Up expand its engineering and data science teams. The startup currently has eight full-time workers and nine part-time stylists.

Spruce Up is a twist from Madrona Venture Labs, the venture capital company’s in-house startup studio. The startup’s co-founders are technology and interior design veterans. Lewin is a former eBay administrator, who established several design studios before joining Madrona Venture Labs as CEO-in-residence.

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