Instagram’s Direct Messaging App Is Shutting Down

Facebook will shut down Direct, A standalone camera-first messaging app, which is used to send Instagram direct messages. “In the coming month, we’ll no longer be supporting the Direct app,” Social networking commentator Matt Navarra first spotted the statement.

Instagram started the Direct app as a test in limited markets in 2017, such as Chile, Israel, Italy, Portugal, Turkey, and Uruguay. At the moment, the company aimed to bring attributes unavailable within the Instagram app into the messaging platform. Direct opened right to the camera, similar to Snapchat. The program also had filters that weren’t accessible inside Instagram. While the Immediate messaging attribute never left Instagram, Users who downloaded the evaluation no longer had the messaging options inside Instagram.

In the long run, Facebook intends to merge the messaging systems of Instagram, WhatsApp, and Facebook, allowing users on any platform to text to each other. With those vast changes coming, this was possibly the right time to finish Instagram’s standalone messaging app experimentation.