Email Follow Up Campaigns
One of the essential indexes for successful Amazon sellers is high volume reviews on their product page, which will be a proof for their product quality and customer services. It will rank them up and of course, sell much better. The fact here is that gaining high volumes of reviews from the customers for newly established brands are sometimes struggling.
Until Q3 of 2016 which Amazon changed their policies, which decided to restrict sellers from boosting their reviews by offering discounts and giveaways to the customers in exchange to leave reviews on the products’ page, it was much easier to gain reviews from the shoppers.
One of the best ways which are available right now for Amazon sellers is to attach engaging email follow up campaigns to their products. This is a process of sending an email to your customers after attempting to buy your products.
This process can be done manually from your Amazon selling dashboard, however, it will turn into an impossible process since the sale grows and the amount of shipping product becomes unscalable. To make this happen, Sellers will need third party software, which one of the most powerful tools in this section is Feedback Genius and today we’re going to take a look at it.
What is Feedback Genius
Created by Sellerlabs professionals, Feedback Genius is a cloud-based communication tool which connects Amazon sellers to their customers. It allows you to customize and automate the client emails delivered through your Amazon seller platform.
Every single of those emails in your show will subsequently get dripped out to each of your customers following a schedule you specify. Feedback Genius also informs you when a comment or a review has been left.
Currently, the software integrates with the following amazon marketplaces, Amazon US, Canada, Mexico, United Kingdom, Germany, France, Italy, and Spain.
The very first market place you choose is free, adding on others will cost you an extra $10 per month (per marketplace).
Feedback Genius Usage
By signing up to Feedback Genius you’ll be directed to merge your Amazon seller account with it. The intro of Feedback Genius will guide you through that, so there will be no distractions actually.
After finishing the signup process you’ll want to start the process and create your emails. To make it happen, Feedback Genius will launch an easy setup wizard which will lead you to the page that you should write your content.
It looks like a regular email composer with all normal features such as attaching links or files and general writing features. Feedback Genius supports variables like [[buyer-name]] and [[product-review-link]] so you can customize your emails based on the customer and the product they purchased.
The next page will let you configure your emails’ schedule program to define when the emails should deliver to the customers. The options for the schedule will be: Confirmed
Shipped, Marked ‘Out for Delivery’, Delivered, Positive Feedback Left, Returned.
Also, you can set the product ASIN to specify which email should be sent for which product. It can be done for single or multiple products, too.
For international customers, you’ll be able to filter it up to not to send English emails to non-English customers. For example, you can define that the specific email should just be sent to the US-based shopper. For the non-English customers, you’ll be able to translate their emails and choose their countries as the shipping country in Feedback Genius.
Feedback Genius Features
Message Analytics and Reports
Feedback Genius offers mainstream analytics which shows you how your emails are performing. You can access them through the Messages tab by choosing ‘Analytics’. There are 3 graphs that you can see.
One shows the number of sent emails versus opens over time. Another shows the message Opened/Unsubscribed percentage and message Clicked Rate percentage over time.
Feedback Genius also offers 3 reports in the Reports tab. The Feedback Report, Feedback Rate, and Recent usage report.
Negative Seller Feedback Monitoring
A professional seller needs to follow the negative reviews to answer them and improve the user quality by taking care of negative feedback. Feedback Genius lets you connect your email and phone number with the app, so it will immediately notify you whenever you a customer leaves a negative review on your product.
Other features of Feedback Genius are: Setting Email scheduling around your customers’ actions (eg immediately upon shipment or 14 days after ordered been dispatched)
A/B Split Testing
The ability to attached PDF files to your customer emails
Email Intelligence (You have the ability to send returning customers different messages – Automatically), and much more
Feedback Genius Pricing
Users who gave Feedback Genius a favorable review said that its interface is more user-friendly. They also enjoy its automatic email messaging performance that permits them to interact with their clients and request feedback. If you are selling on Amazon, then you must start sending out follow up email chains to your clients. It’s the ideal way to improve the quantities of testimonials you receive, which will immediately lead to more sales.
Despite some particular things we would like to see enhanced, like some mediocre performances while producing reports or not too responsive customer solutions, it makes sending out follow up email sequences straightforward.
One of the other challengers within this class is JumpSend, which you may read about it here. If you are just getting started, take their free trial and see whether you can increase your product’s Amazon testimonials.